NIS America Explains Licensing Philosophy at Anime Expo 2012

Finally, the last of the larger publishing companies in North America did not have much at all in the way of new announcements, but did offer some insight into the licensing and production process. To me, NIS really stands out with the quality of their packaged releases, so I am sure it was nice for fans to get an in-depth view.
Ano Hana, Kimi ni Todoke, Bunny Drop, and Ghastly Prince Enma Burning Up are NIS’ soonest-to-be-released, with the first two being available on the show floor, and the second two releasing in August and September respectively.
Mitsu Hiraoka, the company’s producer, talked about what goes in to deciding which anime to license. Firstly, it has to be something that they think the fans will really enjoy. The second principle that guides licensing is a show’s narrative quality: it must be highly story-driven, smart, and fairly intricate. Finally, NIS selects anime based on their sense of humor. That does seem to pinpoint their licensing choices quite a bit!
To wrap up, the company divulged their plans for their newest license, Natsume’s Book of Friends. Included in the first package will be the first two seasons of the show. Preorders begin now, and it is set to release this fall!
~Mike Tamburelli
Via. Anime News Network

